| Swann-Morton launches Cygnetic at COMOC |
 |
 |
 |
| Written by Administrator |
| Wednesday, 04 August 2010 13:51 |
|
Following years of development and recent formal trials at Sheffield Teaching Hospitals, Swann-Morton will launch its Cygnetic blade and handle range at COMOC, (Combined Orthopaedic Associations) at the Scottish Exhibition & Conference Centre, Glasgow, 12–17 September 2010. The unique design offers a major breakthrough for rigorous orthopaedic procedures and for general surgery, where excess lateral pressure can sometimes be placed on the blade. Cygnetic provides the surgeon with additional strength and stability through a patented combination. The blade is manufactured from a thicker specification of stainless steel which is gripped firmly on both sides once secured within the special handle. The Cygnetic handle’s lever operated system allows for safe and easy blade attachment and removal. When the blade needs changing or the procedure is completed, the theatre nurse can simply drop the blade into a sharps container or counter box, with no handling of contaminated sharps. Once the procedure has ended the handle can be disassembled by the decontamination and reprocessing centre ready for cleaning. Cygnetic has been trialled at the Sheffield Teaching Hospitals. Consultant Orthopaedic Surgeon, Mr A J Hamer, comments on the new range of Swann-Morton products: “The feel, weight and balance are good. I found removing and detaching the blades straightforward.” Following a demonstration to Gill Cryan, Assistant Manager, Sterile Services, 31 experienced decontamination staff carried out a disassembly and reassembly routine on a Cygnetic handle on average 10 times each over a 24-hour period. Staff commented that the routine was relatively easy, taken within the context of the usual day-to-day tasks faced by the Decontamination Unit. Initially the range will include four stainless steel blade shapes, the CYG 10, CYG 11, CYG 15 and CYG 20, available in boxes of 50. To find out more about the full range of Swann-Morton’s orthopaedic products, which includes the traditional Swann-Major range, and to discuss the benefits of Cygnetic with senior management and product specialists, visit stand 72 at COMOC. For further information on the full range of Swann-Morton products please contact Chris Taylor, Swann-Morton, tel: +44 (0)114 234 4231, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , www.swann-morton.com. *ENDS* |
| Last Updated on Wednesday, 08 September 2010 15:26 |
Chris at Chapelfield PR has been an invaluable help in our goal to become a well known global brand. She uses both her experience and expertise in our specific market sector to produce releases which are relevant, interesting and successful. Chapelfield takes pride and care in the work produced and we would recommend the agency to other companies seeking a reliable PR outfit. Chris Lamb, Group Marketing Co-ordinator, Barrett Steel
Chapelfield PR have been working with us for 15 years during which time they have provided us with excellent service. They get to grips with all our market needs very quickly and achieve good editorial coverage for us where desired. They make working with them easy and take the hassle out of our marketing activity. Tim Entwistle, Managing Director, Movetech UK
When looking to launch our new dining company my partner Graham and I sought advice from Chapelfield PR. Through them we were able to focus our marketing campaign having first sorted out branding and image. Great teamwork. Our business is going from strength to strength. Clive Marshall, Chef, Intimate Dining
Chris at Chapelfield Associates gave us exactly what we needed - a fresh look at our branding and website, new ideas for publicity and the legwork to get things moving. She helped us enormously by being the ‘outside’ expert – helping us to reach the right decisions with good advice and recommendations – and all well within our budget! Sue & Steve Gill, Smileweddings Photography & Album Design
For the past eight years or so we have needed irregular PR services, and Chapelfield PR have always been happy to pick up where we left off. They have done a good job in getting us the right sort of editorial coverage, which in turn has produced fruitful, genuine enquiries. Millfield FRP Ltd